M

MERCHANTS’ FREEZING AND COLD STORAGE CO.

MERCHANTS’ FREEZING AND COLD STORAGE CO.

MerchantsFreezingCo-2-RB27(ProvidenceRI)

MERCHANTS’ FREEZING AND COLD STORAGE CO. CANCEL

Fate decrees that mortals be unable to complete certain tasks, and that characters like Sisyphus – punished by the gods – must labor at them ceaselessly but futilely. Those who seek completion, control and closure of such monumental undertakings are doomed to disappointment. In their Battleship Desk Reference compilation of cancels used by companies on Spanish-American War proprietary revenue stamps, Mustacich and Giacomelli posited that the known universe of cancels encompassed the pharmaceutical industry and allied trades. Having examined still-extant masses of the millions of proprietary battleship revenues cancelled between 1898 and 1901, as well as meticulously scoured contemporaneous source material, they estimated that there were some 6,000 manufacturers of patent medicine and about 40,000 retail druggists. Self-admittedly incomplete, their tome enumerated 18,000 listings. Some listing paired known cancels with known manufacturers, distributors or retailers of pharmaceuticals. However, most listings simply juxtaposed identified letter cancel combinations with known company names. Lacking empirical evidence to conclusively link them, the authors were obliged to leave those names essentially arranged in long lists of parallel columns, one column being the letter cancels and the adjacent column being a list of companies whose initials might fit the letter combinations.

MerchantsFreezingCo-3RV2     MerchantsFreezingCo-3RV4

MERCHANTS’ FREEZING AND COLD STORAGE CO. IN 1907

Once in a while, as battleship proprietary revenues turn up among philatelic offerings, an interested observer views a cancel which completely confounds expectations. The stamp pictured at the top of this column is such a cancel, since it reveals enough of a company name to suggest a proprietary stamp revenue user who operated outside the known universe created by Mustacich and Giacomelli. Its existence hints that there were other users of the battleship proprietary revenues, such as freezing and cold storage companies, whose principal business lay outside the pharmaceutical world and whose connection to that world, if any, was tangential. The appearance of such a cancel seems to demonstrate that, even taking into account their ambitious 18,000 listings, Mustacich’s and Giacomelli’s view of the businesses which cancelled proprietary revenues is far too narrow, and further, that any quixotic attempt to circumscribe the entire universe of battleship revenue proprietary cancels in order to describe them all is utterly impossible and doomed.

ArkansasConstructionCo-2-RB27a(PropUsedAsDoc)

A. L. HOWE’S INITIALS ON A SIMILAR

PROPRIETARY REVENUE STAMP

Of course, there is an easy explanation for the existence of this stamp, and Occam’s Razor demands that it be offered. Perhaps the stamp was simply used incorrectly. The value pictured immediately above is similarly a 2¢ proprietary revenue. Since 2¢ was the amount of documentary tax paid to negotiate a bank check, and there was a red 2¢ documentary value, which was likewise intended to be cancelled with the name of the user to prove payment of the tax, the explanation for that pictured stamp’s use may be no more complex than that a proprietary tax stamp was substituted on a company bank check for a documentary tax stamp, either in error or out of necessity because of the lack of documentary revenues. Both such circumstances are known to have occurred and examples of incorrect uses exist.  A larger view of the stamp shown immediately above, pictured as found, proves that nineteen days after the imposition of the tax, A. L. Howe’s initial cancel on that stamp in his capacity as Assistant Treasurer of the Arkansas Construction Co. was actually an incorrect use of the proprietary revenue stamp in place of a documentary revenue stamp:

ArkansasConstructionCo-3-1898-2RV

PROPRIETARY REVENUE MISUSED AS

DOCUMENTARY REVENUE

Positive identification of that stamp as an erroneous use can only be made, however, because the entire document on which that stamp was used happened to survive. Without at least part of the check remaining with the stamp, the proper context of the cancel could not be established.

MerchantsFreezingCo-1RV

1907 REFRIGERATION DOOR TRADE JOURNAL AD

BOASTING MERCHANTS’ FREEZING CO. AS CUSTOMER

The more intriguing explanation is that the stamp was used correctly to pay the proprietary tax imposed on wine, which was its intended use. Sale of wine containers over a pint required payment of 2¢ tax. While admittedly unlikely, perhaps the company had a stock of such wine in its warehouse when the tax was imposed and stamped it to allow the wine to continue in commerce. Another user of proprietary stamps already profiled in this column, Clayton W. Holmes, found his way into the refrigeration business as an adjunct to the proprietary cosmetic he was producing. Maybe the connection between the cold storage business and the pharmaceutical business was more natural than has previously been considered. While one can idly speculate, until another example of the cancel turns up, either on a company check or on some wine bottle, such thoughts must remain conjecture.

MerchantsFreezingCo-7RV     MerchantsFreezingCo-8RV1

PORTRAITS OF I. B. MASON

Improbable as its existence might be, the stamp has survived, and, like other proprietary cancels featured in this column, its presence offers an opportunity to explore yet another facet of life in the Gilded Era in the United States. The story of the Merchants’ Freezing and Cold Storage Co. is yet another tale of Nineteenth Century ingenuity, not unlike the tales which have been chronicled previously in this column tracing the origins of today’s pharmaceutical industry. The company was the brain child of Israel Bowen Mason, President of I. B. Mason & Sons of Providence RI, who conducted a thriving and successful pork slaughterhouse (the cattle slaughtering business having already moved west), but was known to by his contemporaries as a “manufacturer and dealer in pork products.” It was he who first envisioned the potential for public rental of cold storage space in Providence.

MerchantsFreezingCo-6RV

I. B. MASON & SON AD, 1889

Born in East Killingly, CT in 1832, Mason had settled in Providence RI in 1850, married in 1854 and raised five children there. He lost his business in a devastating fire in 1869 and rebuilt it bigger and better. In 1877, after he brought his older son Edward into his business and changed the name of the business to I. B. Mason and Son, he left Edward in charge and, to rebuild his health broken from his exhausting endeavors, vacationed across the United States and in Europe in 1877 and 1878, using the time in Europe to cement connections with his European buyers. He lived luxuriously and the interior decorator of his house casually dropped his name in the decorator’s own ads.

MerchantsFreezingCo-8RV2

I. B. MASON’S HOUSE, PROVIDENCE, RI

MerchantsFreezingCo-9RV

DECORATOR’S AD DROPPING I. B. MASON’S NAME

PRINTED IN 1892 NYC GUIDEBOOK TO FAMOUS SITES

He acted as an incorporator of a homeopathic hospital for the poor in 1878, and then served as a Republican representative for several sessions in the state assembly from 1879 to 1883. In 1888, he brought his other son, William B., into his business, and changed the name of the business to I. B. Mason and Sons. He was a trustee of his Unitarian church as well as landlord in 1892 to a Jewish synagogue. By 1889, Mason was also director of one local bank and President of the newly organized Rhode Island Mortgage and Trust Co. In short, I. B. Mason had grown to the stature of a pillar of his community.

MerchantsFreezingCo-3RV1

I. B. MASON IN 1907

After experimenting for a year or two around 1890 with public rental of the cold storage space in his own pork plant, I. B. Mason realized that advances in refrigeration technology could help him exploit Providence’s location to make it the largest central warehouse and cold storage depot for produce and products traveling in, out and around New England outside of Boston itself. Using his positions as bank president and bank director, Mason enlisted several other banking colleagues, together with local dealers in fresh produce, as well as his sons, to raise the necessary financing to realize his idea. The Merchants’ Freezing and Cold Storage Co. was established in 1893. It functioned as a quasi-public utility, since its charter forbid it from dealing directly in the lines of goods or produce for which it provided storage services, and thus it never competed by self-dealing with the businesses of the clients for whom it provided storage space.  (This restriction in its charter, common to such warehouse businesses, might rule out the possibility that the proprietary stamp cancellation was anything but an improper usage.)

MerchantsFreezingCo-3RV3

FLOOR PLAN OF MASON’S STORAGE BUILDING

Rather than converting older warehouse space, Mason had the new company’s storage building specially designed and constructed to make the greatest use of newly developed refrigeration technology. The building was planned with its normal warehouse storage on the outer side, the elevators and receiving area in the middle, and the cold storage and refrigeration areas on the other side of the receiving area segregated by corridors from the outside walls of the building to prevent heat radiation. Next to that refrigeration area were the building offices as well as the tanks that held the salt brine which circulated as the cooling agent through the refrigeration area. Beyond the tanks and offices was a separate, slightly smaller building that housed the latest, powerful engines that drove the refrigeration machinery itself. Thus the refrigeration machinery, driven by boilers which generated heat, was completely isolated from the refrigeration area. Depending on the temperature deemed necessary and appropriate to keep it fresh, the arriving produce was assigned to a particular area in the building, either higher or lower in the building, nearer or further from the refrigeration machinery, such as the “apple”, “egg” or “butter” room. Considering that the floors of the building were projected to carry a load of 400 pounds per square foot, the site was specially prepared by driving 3000 piles into the ground each having a bearing capacity of ten tons, and Portland cement concrete was used to pour the foundation. The main storage area was constructed almost entirely out of wood and brick to avoid the much greater heat radiation which metal frame construction would allow. Mineral wool insulation, made by the then recently invented process of blowing hot air through molten slag or rock, was layered into the walls in a manner that created air pockets to trap heat and did not settle onto itself in a solid mass. The building was situated with one side located on a company-owed siding of the New York, New Haven and Hartford Railroad and the other side opening on to a main commercial street so as to provide ease of loading and unloading. No sooner was the original building erected and functioning than demand forced the company to expand the facilities. The company continued to expand the building several more times until 1910.

MerchantsFreezingCo-2RV

1919 COMPANY AD

In 1910, the company changed its name to the Merchants Cold Storage and Warehouse Co, although the principals remained the same. Israel B. Mason died in 1916, but the company carried on. In 1916, Moody’s Railroad Manual offered a brief financial profile of the company:

MerchantsFreezingCo-I1RV

After I. B. Mason’s death, his son, William B. Mason (1868-1945), acted as the company’s representative to warehouse trade groups. This W. B. Mason is not the William Betts Mason, who founded the W. B. Mason office supply company in 1898 in Brockton, MA. Rather, this W. B. Mason’s particular achievement is that he chaired a warehouse association committee that analyzed the costs of building and operating a million cubic foot cold storage plant in 1920 and offered a model pricing structure to standardized charge for storage services predicated on these costs. The report received acclaim within the industry at the time and still can be read verbatim on the internet today.

TheWrongWBMason

THE WRONG W. B. MASON

But, while W. B.’s father was lauded and profiled by his own business contemporaries in the kind of civic booster books filed with sketches of noteworthy individuals published by every American town and society during the Pre-World War I era with the purposes of both stimulating commercial interest in growing and competing communities as well as instructing and morally edifying the poor but aspiring masses, much less is discoverable about this W. B. Mason’s life at approximately one hundred years removal in time. Puff books describing the virtues of prominent businessmen disappeared at the same time as women’s bloomers, as World War I damped the belief in the constant progress of civilization that had prevailed before the Great War. Much of the minutiae from which profiles of notable citizens might otherwise be adduced remains cloaked by copyright law which operate to check free reproduction of material published after approximately 1925. While census records do reveal that W. B. Mason was married, had two daughters and was widowed late in life, only odd echoes and shadows of his life barely flicker at the edges of the discoverable records. On August 31, 1908, he received a ticket in Jaffrey, New Hampshire for operating his “automobile without sounding [his] horn,” an event apparently uncommon enough at that time to be recorded in the New Hampshire Secretary of State’s report to the legislature for 1908. In 1924, he took a trip to Bermuda, returning on the passenger ship Empress of Britain on February 24 through the Port of New York. In 1936, an article in the sports section of the New York Times names him as a member of a fishing party that reported a “good catch” of salmon on the Tabusintac River in New Brunswick, Canada, “despite high water and unfavorable conditions.” All in all, this W. B. Mason remains much more indistinct as a personality than his father, I. B. Mason.

MerchantsFreezingCo-5RV1

DEFROSTED STORAGE BUILDING IN 1994

I. B. Mason’s building remained a landmark in Providence, RI for nearly a hundred years, even as railroad traffic declined and its centrality as a storage depot faded. The warehouse, originally built as the exemplar of the most advanced technology in 1894 by Merchants’ Freezing and Cold Storage Co, remained, as expanded, an active cold storage site until 1992, when it was finally and permanently defrosted. In 1980, the U.S. Library of Congress documented and photographed the building as an engineering historical site because of its pioneer status in the refrigeration field. However, neither its clever and sturdy construction nor its acclaim as an engineering marvel of its age saved it from urban redevelopment. The building was dismantled between 1998 and 2000, and a condominium now occupies the former site of the building.  Local architectural websites seem to decry the change, and all one can say is sic transit gloria mundi.

MerchantsFreezingCo-5RV2

CONDOMINIUM NOW OCCUPYING LOCATION

©  Malcolm A. Goldstein 2016

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I, M

Imperial Crown Perfumery Co.

Imperial Crown Perfumery Co., Manufacturer

Division of Meyer Brothers Drug Co.

ImperialCrownPerfumeCo-2-RB25-t2-1898-1

IMPERIAL CROWN PERFUMERY CO. PRINTED CANCEL

Patent medicine and pharmaceutical companies whose names begin with “I” are somewhat scarce, so, in order to continue its review of these companies in an alphabetical order, this survey of battleship cancels now attempts to chronicle insights concerning the history of the Imperial Crown Perfumery Co. of St. Louis, MO. Sure enough, the oddest fact about this company in the Spanish-American War period is that it actually was not a separate entity at all, but rather operated as a division of the Meyer Brothers Drug Co., a large and extremely influential drug company that was most active as a wholesaler, but, obviously, had some manufacturing capacity as well.  Delving into the history of Meyer Brothers, in turn, leads to several other branches of inquiry, and future articles will explore them all.

     ImperialCrownPerfumeCo-10-1eRV     ImperialCrownPerfumeCo-10-1bRV     ImperialCrownPerfumeCo-10-1cRV

IMPERIAL CROWN PERFUMERY CO. PERFUME CASE AND BOTTLE

While it is unusual to find separate revenue issues for different divisions of the same company, Meyer Brothers might have chosen a to generate a separate printed cancel for Imperial Crown Perfumery Co. to distinguish its more upscale perfume and cosmetics trade from its larger, but more mundane drug business. However, that the printed cancel displayed above was still extant came as a complete shock to the company itself. According to the revenue stamp website rdhindstl.com, the cancel only came to light some years after the Spanish-American War, when a philatelist persuaded the Company to allow him to search its records, and he found a few printed cancel remainders in an archived file.

ImperialCrownPerfumeCo-2-RB20

   ImperialCrownPerfumeCo-2-RB21-t1-1899(BranchOfMeyerBrosDrugCo)     ImperialCrownPerfumeCo-2-RB21-t1-1900-2

ImperialCrownPerfumeCo-2-RB25-t1-1898-1     ImperialCrownPerfumeCo-2-RB27-t1-1898-1(ex-Orton)

ImperialCrownPerfumeCo-2-RB28-t1-1898-2(ex-Orton)     ImperialCrownPerfumeCo-2-RB30-t1-1898-1(ex-Orton)

ImperialCrownPerfumeCo-2-RB31-t1-1898-1(ex-Orton)

HANDSTAMPED “I.C.P. CO” CANCELS

A much larger number of handstamped “ICP Co.” cancels also do exist, and these are also usually attributed to Imperial Crown Perfumery Co. The reasoning that supports this attribution is that when both handstamped and printed cancels exist with the same company initials, it is presumed that a company with a large volume of business used handstamped cancels to signify tax payment during periods either before the printed cancels were prepared or when the printed supply was unavailable.   No printed cancels were supplied by the government.  In the earlier era of revenue stamps, between 1862 and 1883, when the government had lacked any printing capacity, it relied on private printers to produce not only revenue stamps, but also all U.S. paper currency and postage stamps as well.  Therefore, when revenue stamps were required in 1862, it was natural to allow private designs approved by the Commissioner of Internal Revenue to be printed and distributed directly to the companies by the same printers who were otherwise busy printing both the government’s money, postage and revenue stamps.  While general government revenue issues for stamps used to pay the tax on patent medicines during this period bear either the Scott Stamp Catalogue designation R or RB, such privately generated medicine tax and perfume tax stamps bear the designation RS and RT.  By 1898, the Bureau of Engraving and Printing had come into existence with enough capacity to print standardized designs for both postage and revenue stamps, so it was able to supply the basic battleship design for all values of revenue stamps needed.  These stamps now bear the Scott designations R for those used on documents and RB designations for those used for payment of tax on proprietary items such as medicine and perfume, although the option to generate an individual private die proprietary (RS) stamp remained (and a very few of the biggest company’s did issue such stamps).  The specific company cancels required by the 1898 revenue law were generated by passing government printed stamps, catalogued now as RB stamps, through a private press to be overprinted with the company’s initials.  Large companies had the printing capacity to do the overprinting themselves because printing for advertising purposes was an integral part of the business, and most of these companies had a separate functioning printing division incorporated within their operation.  Depending on the size of the company and the volume of product that required stamping, stamp press runs could be done as often as monthly, bi-monthly or even daily by the biggest companies.  If a company underestimated its need for printed cancels for a particular period, it could have a few sheets of stamps overprinted by hand to bridge the gap until a new overprinting run could be arranged.  However, some philatelists (particularly those who seem to assume that the existence of even a single copy of a printed cancel issued by a given company excludes the possibility of handstamped cancels issued by that same company) attribute these handstamped cancels to the Inn City Pharmacal Co. of Alleghany, PA. Regrettably that company has left no records or traces of its presence extant and exists now only as entry on a 1902 list of patent medicine manufacturers.  That listing itself may be a misprint!  A company known as the Iron City Pharmacal Co. listed at the same Alleghany, PA address exists on the exact counterpart of that 1902 list published a year earlier in 1901.  In that year alone – and in no other ever – that company ran a solicitation in a few publications seeking agents to sell Wilbert’s Non-Alcoholic Flavoring Powders and “five other popular specialties.”

IronCityPharmacalCo(1901-GoodHousekeeping-v32p529)-1RV

1901 IRON CITY PHARMACAL AD IN “GOOD HOUSEKEEPING” MAGAZINE

On balance, given the enormous volume of Meyer Brothers’ business and the fleeting existence of Iron City Pharmacal Co., it seems more likely that the handstamped “ICP Co” cancels were used by Imperial Crown Perfumery Co.

ImperialCrownPerfumeCo-5-4a     ImperialCrownPerfumeCo-5-4b     ImperialCrownPerfumeCo-5-5a

     IMPERIAL CROWN PERFUMERY CO. TRADE CARDS

As an odd philatelic aside, many manufacturers found that the 1898 revenue tax stamps were misinterpreted by customers as some kind of an unofficial government guarantee of quality when affixed to their products.  To reinforce and continue this misimpression, when the need for the tax ended, they generated their own private seals, which are classified by philatelists as “poster stamps” or “cinderellas” to distinguish them from official government issues.  Imperial Crown Perfumery Co. was one of those companies that chose to utilize this practice.

ImperialCrownPerfumeCo-10-1dRV2(CoSeal)     ImperialCrownPerfumeryCo-1(CompanyPosterStamp)

IMPERIAL CROWN PERFUMERY POSTER STAMPS

As indicated by the extensive number of battleship revenues values overprinted, Imperial Crown Perfumery had an extensive product list. The Perfume Encyclopedia lists over seventy-five different fragrances manufactured by it, ranging from Assyrian Lotus to Ylang-Ylang.  These fragrances could be obtained in a variety of assortments packaged in various different containers.

ICP-2(1898-MBDCat-v19-suppP1)-1RV    ICP-3(1898-MBDCat-v19-suppP2)-1RV     ICP-4(1898-MBDCat-v19-suppP3)-1RV     ICP-5(1898-MBDCat-v19-suppP4)-1RV

FOUR PAGE IMPERIAL CROWN PERFUMERY TRADE ADVERTISEMENT FOR THE 1898 HOLIDAY PERFUME SEASON

The fifty or so perfumes whose launch dates are recorded all lie between 1905 and 1924, but the perfume operation arose within Meyer Brothers as an integral part of its business, and existed well before 1905 (as evidenced by the use of battleship revenues in 1898).  Two of the perfume brands it advertised most ardently were its Purple Azalea and its Soul Kiss.

ImperialCrownPerfumeCo-5-3a     ImperialCrownPerfumeCo-5-3b     ICP-9(MiamiULibraryTradeCard)-1RV

PURPLE AZALEA TRADE CARDS

—–

ICP-8(1913-SoulKiss-NorthwesternDruggistr-v14-8-13p56)-1RV     ICP-6(1920-MBDCat-v41-p29)-1RV

SOUL KISS AD AND EXHIBITION DISPLAY BOTH CIRCA 1920

—–

MeyerBrosDrugCo-50-7(MeyerOtto-1908)     MeyerBrosDrugCo-50-7b(MeyerOtto-1921)

OTTO PAUL MEYER – 1908 AND 1921

For almost the entire first third of the Twentieth Century, Imperial Crown Perfumery Co. was headed by Otto Paul Meyer, one of the sons of the founder of Meyer Brothers. He was born in St. Louis in 1870 and received his primary education there. He matriculated at the University of Michigan, receiving his degree in pharmacy in 1890, and immediately entered the family business of Meyer Brothers. He became a member of that firm in 1895, and as Vice-President of Meyer Brothers after 1905, he oversaw its manufacturing and laboratory divisions, which included Imperial Crown Perfumery. He also served as President of the Mutual Aid Association of Meyer Brothers, an employee benefit organization, and the business topics editor for Meyer Bros Druggist magazine, the industry trade publication that the company generated. As a member of the Meyer Brothers clan and an officer of the largest drug wholesaler west of the Mississippi, he also naturally became an officer of the National Wholesale Drug Association, the industry trade association. Married in 1894, he fathered two daughters, lived his life as an exemplary company man and died in 1934.

MeyerBrosDrugCo-50-8(HelbigEJ-1908)

E. J. HELBIG – 1908

Another major figure in Imperial Crown Perfumery’s history was E. J. Helbig, the company’s buyer.  He traveled extensively on behalf of the company, and, as reported by another industry trade publication in 1916, he took a ribbing from the company’s internal magazine as being the typical archetypical “traveling salesman.”

ICP-7(EdHelbig-1916-AmPerfumer-v11)-1RV

1916 TRADE MAGAZINE COLUMN RE E. J. HELBIG

According to the Missouri Corporate Registry, Imperial Crown Perfumery Co. was finally formally registered as a Missouri corporation in 1919. Today, while it is still listed in the Registry, its “name” is listed as “fictitious” and its “status” is listed as both “fictitious” and “expired.”  The reason for these listings, as will be recounted in another article, is that Meyer Brothers Drug Co. itself was eventually absorbed by another company, Fox-Vliet Co., which itself grew out of companies existing in this era, and which, in due course, also will be profiled in this series.

ImperialCrownPerfumeCo-5-2a     ImperialCrownPerfumeCo-5-2b

IMPERIAL CROWN PERFUMERY CO. TRADE CARD

Note also that for its entire existence Imperial Crown Perfumery Co. competed with a rival company called The Crown Perfumery Co., which although founded by an American, was based in London and Paris. That company’s history also will be recounted in the future.  Because it still exists today, the far more abundant images of its products now crowd out on the Internet those of the Imperial Crown Perfumery Co., and absent an article like this one, Imperial Crown Perfumery Co.’s history will ultimately blend into the other company.

CrownPerfumeryCo-6a-1895c-1

AN AD FOR THE RIVAL CROWN PERFUMERY CO. CIRCA 1895

©  Malcolm A. Goldstein 2015

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M

Malena Company

MALENA CO.
JUN
12
1899

The Malena Company was the brainchild of Chauncey F. York. During the Spanish-American War, it was located in Warriors Mark, PA, a town in central western Pennsylvania. In 1910, York opened a spacious new factory in Detroit, MI and moved his whole operation there. The local Huntingdon County Pennsylvania paper, fondly recalling the history of Warriors Mark a hundred years later, noted that York “became a millionaire” only after he moved the operation to Detroit.

York was born in New York City in March, 1850. In 1876, he graduated from Penn State located in State College, PA, and by 1880 had settled with his wife and infant son, Henry, born in 1879, in Warriors Mark, not far from Penn State. The Malena Company manufactured the basic compound Malena, meant to be used either as an ointment or salve, and later added Malena Liver Pills, Pills, Worm and Blood Tablets, as well as Gu-Ma Gum – “the best chew for a cent.” The pitch for the Liver Pills, a laxative, was stark and straight forward: “Constipation leads to death. Use Malena Liver Pills and don’t die.”

Trade card: front, above; reverse, below
Trade card front and back

From its factory in Warriors Mark, as well as the “medicines” themselves, the company poured forth scads and scads of colorful trade cards in a great variety of designs ranging across the gamut of traditional Victorian subjects, such as cheerful, chubby, dewy-cheeked children, cuddly kittens and puppies, landscapes, flowers, birds and assorted combinations of the foregoing. On the back of each trade card, the products were relentlessly touted. Malena, itself was advertised to remedy catarrh, neuralgia, rheumatism, stiff joints, rough or chapped skin, cuts, burns, scalds, blister, bruises, bites, stings, sore lips, mouth and throat, corns, dandruff, and warts. The idea seemed to be to persuade people to apply as much of the compound as possible at every moment. The graver the illness, the more product ought to be applied. The company also issued short story booklets, precursors of the comic books of a later age, with product plugs and testimonials woven in among the pages of the story.

Son Henry followed in his father’s footsteps and graduated from Penn State in 1900. He received his M.D. from the College of Physicians and Surgeons in New York City in 1904, and opened a medical practice in Warriors Mark, where he married in 1906 and began his family. Father Chauncey soon moved on from central Pennsylvania. By 1908, he had relocated to Detroit and had a new, younger wife. In the 1910 Census, he reported an infant son with his new wife. He soon acquired an estate, which he named Malena Park, in central Michigan near Clark Lake in Columbia, MI. Henry moved to Detroit in 1910 and became the manager of the relocated company. In the 1914 edition of the local Who’s Who, Henry, now called Harry, listed himself as a Democrat and a Methodist. He was a member of the Detroit Chamber of Commerce and a Mason. His hobbies were hunting and fishing.

In 1915, Chauncey launched a new career. He became an author, publishing a book of stories called the Overlook Farm Books, which he stated “give a vivid description of the early, backwoods pioneer life and are replete with thrilling pioneer stories intensely interesting and instructive to everyone, especially the boys and girls.” A random excerpt from the book reads as follows:

“The landlord replied, ‘Over there sits your man,’ pointing toward me. ‘He is not a regular guide, but knows the north woods and has as much horse sense as anyone else around here, I reckon.’ “He engaged me at once. We were over three weeks on our way up from Augusta to the place known to the old settlers as PEG CABIN ‘Peg Town.’ As soon as Mr. Lee (that was the name of the young man) saw the amazing beauty of the surrounding country lie said, ‘Here is the place I will pitch my tent for the balance of the summer.’

If you mailed in a stamp, you could receive not only a sample copy of the book, but also free samples of the Malena line of products. In 1925, Chauncey sold his Michigan estate to the local township to use as a park, and retired to Florida. He died in Tarpon Springs, Fl in 1928. Malena continued to be advertised until the end of the 1920s, and disappeared during the Depression. Harry York seems not to have returned to medicine. A last random record closes present internet knowledge of his whereabouts. In 1942, a registration card which he filed in connection with the 4th Michigan Draft for World War II, covering men “born on or after April 28, 1877 and on or before February 16, 1897,” listed him as living in Detroit and employed by Rose Jewelers in Grand River, MI. Today, Malena’s principal legacy seems to lie in all of the foderol generated to sell it.

© Malcolm A. Goldstein 2012
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